22, April, 2026
The State of Fintech UX in 2026: What We Found Analyzing 50 Financial Products
Over the past 18 months, Mara Bureau team has worked directly on fintech products across neobanking, B2B payments, lending, DeFi, and financial analytics. We've run sessions, reviewed session recordings, audited onboarding funnels, and rebuilt flows from scratch based on what we found. Alongside our project work, we conducted a structured analysis of 50 fintech products — consumer and B2B, early-stage and scaled — evaluating them across five dimensions: onboarding and KYC UX, trust signal placement, mobile execution, data visualization, and error state design.