( Case study )

Yieldfund — Crypto Fixed-Yield Platform, Branding & Website Design

Fintech/banks

Domain: Fintech / Crypto investing
Services: Brand Strategy; Brand Identity; Web Design; Art Direction; Design System

OVERVIEW

Brand Strategy

A fixed-income platform for people who want steady returns without watching the market. The brand had to make that promise feel simple and believable.

Design & Branding

Clean, calm and built to earn trust. The visual language makes crypto-backed investing feel as approachable as a savings account.

Iterating with Feedback

Messaging, layouts and visuals were refined against real investor questions until the website answered them at a glance.

PROBLEM

Investors want income, not a second job.

Crypto trading promises high returns but demands constant attention and expertise most people don't have. Investors want steady income, not a second job watching charts.

Most crypto brands make it harder: neon gradients, flashing prices and jargon that make a simple savings goal feel like gambling.

Yieldfund came to Mara for the opposite: a brand and a website that make crypto-backed returns feel calm, transparent and predictable.

OPPORTUNITY

No trades. No effort. Just steady yield.

With fixed rates and weekly payouts, the product could speak the language of saving rather than trading. The opportunity was to build a brand around that idea and a website that explains it in seconds.

The challenge was trust. People who are wary of crypto needed to understand what they earn, when they get paid and why the platform is safe, before they ever sign up.

SOLUTION

A brand that feels like saving.

Mara designed the brand identity and the marketing website:

One clear promise. The site opens with "No Trades. No Effort. Just Steady Yield." and builds every section around it.

Yieldfund website hero on a laptop: No Trades. No Effort. Just Steady Yield.

A calm identity. Mint, emerald and stone instead of neon, with a faceted 3D mark that suggests stability and building value over time.

People, not charts. Real-life photography shows who Yieldfund is for, and investor stories do more for trust than any graph.

KEY ELEMENTS

Investor stories

A testimonials section with real investor profiles, explaining in their own words why steady weekly payouts beat trading.

Brand photography

Everyday moments in mint and green tones that make the brand warm and human, far from the usual crypto look.

RESEARCH

How people decide where to put their money.

We studied how people actually decide where to put their money: what makes them trust a platform, what scares them off crypto, and why most investment brands feel more like a trading terminal than a savings tool.

Predictability beats upside. People cared more about knowing what they'd earn than about the highest possible return.

Jargon is a red flag. Trading vocabulary made the product feel risky before anyone read the numbers.

Faces build trust. Real people and real stories reassured visitors more than abstract crypto visuals.

Yieldfund moodboard: fintech apps, crypto conversion and investment UI references

VISUAL DIRECTION

Mint, not neon.

Crypto brands usually reach for neon on black. Yieldfund uses soft mint teal, deep emerald and pale stone, with laurel details and real people in everyday settings. It feels closer to a modern bank than a trading platform, which is exactly the point.

STRATEGIC DIRECTIONS

Saving, not trading

No charts, no order books: the brand talks about income, plans and payouts.

Numbers made human

Key figures are shown as money people earn, framed by real people rather than graphs.

Transparent by default

Rates, terms and payout schedules are explained on the website before anyone invests.

BRAND IDENTITY

Mint & emerald

Soft Mint Teal, Deep Emerald Teal, Charcoal Black and Pale Stone White: calm, fresh and trustworthy.

Alexandria

A confident geometric sans that keeps large numbers and headlines clear.

The Yieldfund mark

A faceted 3D monogram that suggests stability and building value over time.

DESIGN DECISIONS

Designing for confidence.

How do you make returns feel real?

Show them in money, not percentages alone. The website talks about weekly payouts and yearly profit in the investor's currency.

How much crypto should visitors see?

Only what they need. The platform is backed by crypto assets, but the brand and the website talk about income and plans, not tokens and charts.

WHERE WE LANDED

Crypto-backed investing that feels like saving.

Website

A landing site built around "No Trades. No Effort. Just Steady Yield.", explaining plans, payouts, how the platform works and who already invests.

Brand identity

The faceted Yieldfund mark, a mint and emerald palette, Alexandria typography and a photography direction.

Design system

Components and guidelines that keep the website and marketing consistent as the brand grows.

KEEPING IT CALM

Less market, more money.

We left out everything that makes investing feel stressful: live price tickers, red and green flashes and trading jargon. What remains is what a visitor needs to understand the offer and to trust it.

DETAILS