B2B Design Agency | Websites & Product Design for B2B Companies — Mara Bureau

A B2B design agency for companies that sell to businesses

Websites and products that build trust with business buyers and explain complex offerings clearly.

Built for Teams That Move Fast

Great brands don't fall apart between channels.

Here's what working with mara.ink on graphic design gets you.

Sites that build credibility for considered, multi-stakeholder decisions

B2B purchases often involve multiple decision-makers and longer evaluation periods. We design sites that build trust and provide the depth of information serious buyers look for — without overwhelming them.

Making B2B products and services understandable

B2B offerings are often more complex than consumer products. We design pages that explain what you do, who it's for, and why it matters — clearly, without relying on jargon.

Websites that work alongside your sales process

For B2B companies, the website often supports sales conversations as much as it drives standalone conversions. We design with this dual role in mind — case studies, detailed product pages, and resources sales teams can share.

Interfaces for tools used by teams, not individuals

B2B products are often used by teams with different roles and permissions. We design interfaces that account for this complexity — dashboards, admin views, and multi-user workflows.

Sites that build credibility for considered, multi-stakeholder decisions

Making B2B products and services understandable

B2B offerings are often more complex than consumer products. We design pages that explain what you do, who it's for, and why it matters — clearly, without relying on jargon.

Websites that work alongside your sales process

Interfaces for tools used by teams, not individuals

B2B products are often used by teams with different roles and permissions. We design interfaces that account for this complexity — dashboards, admin views, and multi-user workflows.

Our Process

Collaborating with us is simple. From first call to first delivery, here's how it works.

Discovery — We learn about your offering, target buyers, sales process, and how design currently supports (or doesn't support) it.

Structure & Messaging — We map site structure and messaging around how B2B buyers evaluate — clarity, proof, and depth where it counts.

Design — We design the site or product, balancing credibility-building visuals with clear, jargon-free communication that earns trust.

Build & Launch — We build and launch the site with the credibility signals B2B buyers expect, or hand off developer-ready files.

OUR RESULTS

2 years of building products for ambitious companies. Here's the impact.

$110M+

raised and earned by companies we've designed for.

Why founders choose to work with us

STARTUPS

We help founders go from first pitch deck to first product release — design that moves fast without looking rushed

SAAS

Interfaces and websites built to acquire, convert, and retain users at scale.

FINTECH

Products that build trust around money — clear, compliant, and confidence-inspiring by default

AI

Interfaces for AI and agentic products that explain capability, limitations, and control from the first interaction.

B2B

Websites and products that build credibility with business buyers and support longer sales cycles.

E-COMMERCE

Stores around how people shop — from product pages to checkout, built to convert.

Healthcare

As a healthcare design agency, we design websites and products for providers and health tech companies — built for trust, clarity, and accessibility

EdTech

As an edtech design agency, we design learning platforms and products that make complex content easy to navigate for students and educators alike

Real Estate

Platforms that showcase properties beautifully and turn visitors into leads.

Web3 & Crypto

Branding and products for DeFi and token projects that need to be taken seriously

Looking for something specific? We already built it.

Technology partner for Plan B

We developed everything from branding to the pitch deck

30+

Screens designed

$150,000

Grant from AvaLabs

8 weeks

Project delivery

30+

Screens designed

$150,000

Grant from AvaLabs

8 weeks

Project delivery

Who We Work With

As a B2B design agency, we work with B2B SaaS and enterprise software, plus companies in manufacturing, logistics, professional services, and other sectors selling to businesses — designing both their marketing sites and the products behind them. B2B buying is slow and scrutinized: six to ten stakeholders weigh in, sales cycles run long, and design quietly shapes whether you're taken seriously. We design websites that build credibility with business buyers — clear positioning, proof, and the trust signals industrial and enterprise buyers look for — and products that turn complex business logic and dense, non-linear workflows into something teams can actually use. The goal is to support longer sales cycles and the people living in the tool, not just impress on first glance.

Homepage & Core Pages

Homepage, about, and services pages designed to explain what you do and build trust within seconds.

Landing Pages

Campaign and conversion-focused pages designed for specific offers, audiences, or channels.

CMS & Content Structure

A content model that makes adding blog posts, case studies, or resources straightforward for non-technical teams.

Responsive & Performance-Optimized Design

Layouts that hold up across devices and load fast, since both affect rankings and conversion.

SEO Foundations

Metadata, heading structure, and internal linking set up correctly from launch, not bolted on later.

Interactive & Animated Elements

Micro-interactions and motion that add polish without sacrificing usability or load time.

Outdated Site Holding You Back

Still running a 5+ year old site that doesn't reflect what you do now? We redesign around your current business, not the one you had when it launched.

Site That Doesn't Convert

Getting traffic but few leads or signups? We diagnose where visitors drop off and redesign the pages and flows that matter most.

Pre-Launch for a New Product or Company

Need a site ready before a launch date? We scope and design for a fixed deadline without cutting corners on the pages that drive signups.

Migrating Off an Old Platform

Stuck on outdated tech or a platform you've outgrown? We redesign and rebuild on a modern stack while preserving your SEO equity.

Scaling Content Without a Designer

Marketing team publishing pages faster than design can keep up? We build templates your team can use independently going forward.

Fundraising or Investor-Facing Site

Need a site that holds up under investor scrutiny? We design with the credibility signals serious buyers and backers look for.

Selected

Designed across complexity, not just interfaces

Larv - ERP & IoT Dashboard for Insect-Farming Labs

ERP designed for an industry running on spreadsheets and paper logs
Live IoT dashboards replacing manual habitat checks across the lab
Breeding and lineage records with research-grade traceability
Sales and inventory connected to real-time lab data

Insect-farming laboratories run on some of the most data-dense operations in agritech - yet no software was built for them.

You may ask us

FAQ

How is B2B website design different from consumer (B2C) design?

B2B buyers tend to evaluate more deliberately, often involve multiple stakeholders, and look for depth of information (case studies, detailed product information, proof points) rather than impulse-driven content. B2B design typically prioritizes clarity and credibility-building over the more emotionally-driven design common in B2C.

Can you help us explain a complex B2B product on our website?

Yes — this is one of the most common challenges we help B2B companies with. We work on both messaging and design to translate complex offerings into something clear for buyers who may not be deeply technical.

Do you design B2B SaaS products, or just marketing websites?

Both. We design B2B marketing websites as well as the products themselves — dashboards, admin interfaces, and multi-user workflows common in B2B SaaS.

Our sales team uses our website during sales calls — can you design with that in mind?

Yes. We can design pages and resources specifically to support sales conversations — detailed product pages, case studies, and comparison content that sales teams can reference or share with prospects.

We have a long sales cycle — how does that affect website design?

Longer sales cycles mean visitors may return multiple times before converting, and may need more in-depth information than a typical landing page provides. We design with this in mind — providing depth where buyers need it, while still maintaining clear paths to action at each stage.

Can you design for B2B products with multiple user roles (admins, end users, etc.)?

Yes. B2B products often have different interfaces for different roles — administrators, managers, end users — and we design with these distinctions in mind so each role gets an interface suited to their needs.

What problems
we solving

At our core, we believe in delivering high-quality designs in days, not weeks. This ensures that your project stays on track and progresses smoothly, minimizing delays and maximizing efficiency.

Budget range*

Our Process

Collaborating with us is simple. From first call to first delivery, here's how it works.

OUR RESULTS