Brand Identity Design Agency | Logo, Visual Identity & Brand Systems — Mara Bureau

Identity That Makes Everything Feel Unmistakably You

Brand systems that makeyou recognizable

Built for Teams That Move Fast

A strong brand identity isn't just a logo — it's a system.

Here's what working with mara.ink on brand identity gets you.

A full visual identity system, not just a mark

We design complete identity systems — from logo to

Identity systems designed for where you're headed, not just where you are

Early-stage companies change fast. We build brand systems with enough flexibility to support new products, markets, and channels without needing a redesign every time something changes.

Identity that connects directly to your website and product design

Because we also do web and product design, your brand identity isn't handed off to a separate team to "apply later" — it's designed with your actual digital touchpoints in mind from day one.

A clear path from discovery to a finished brand system

No open-ended exploration phases that drag on for months. We run a structured process that gets you from initial direction to a complete, documented identity system in weeks.

A full visual identity system, not just a mark

We design complete identity systems — from logo to

Identity systems designed for where you're headed, not just where you are

Early-stage companies change fast. We build brand systems with enough flexibility to support new products, markets, and channels without needing a redesign every time something changes.

Identity that connects directly to your website and product design

Because we also do web and product design, your brand identity isn't handed off to a separate team to "apply later" — it's designed with your actual digital touchpoints in mind from day one.

A clear path from discovery to a finished brand system

No open-ended exploration phases that drag on for months. We run a structured process that gets you from initial direction to a complete, documented identity system in weeks.

Our Process

Collaborating with us is simple. From first call to first delivery, here's how it works.

Discovery & Positioning — We learn about your company, audience, and your competitive landscape.

Concept Exploration — We develop a few strong creative directions — never dozens of weak ones.

Refinement & System Building — Once a direction is chosen, we build out the full brand system.

Brand Guidelines & Handoff — We deliver brand guidelines and assets your team can use consistently.

OUR RESULTS

2 years of building products for ambitious companies. Here's the impact.

$110M+

raised and earned by companies we've designed for.

Why founders choose to work with us

STARTUPS

We help founders go from first pitch deck to first product release — design that moves fast without looking rushed

SAAS

Interfaces and websites built to acquire, convert, and retain users at scale.

FINTECH

Products that build trust around money — clear, compliant, and confidence-inspiring by default

AI

Interfaces for AI and agentic products that explain capability, limitations, and control from the first interaction.

B2B

Websites and products that build credibility with business buyers and support longer sales cycles.

E-COMMERCE

Stores around how people shop — from product pages to checkout, built to convert.

Healthcare

As a healthcare design agency, we design websites and products for providers and health tech companies — built for trust, clarity, and accessibility

EdTech

As an edtech design agency, we design learning platforms and products that make complex content easy to navigate for students and educators alike

Real Estate

Platforms that showcase properties beautifully and turn visitors into leads.

Web3 & Crypto

Branding and products for DeFi and token projects that need to be taken seriously

Looking for something specific? We already built it.

Technology partner for Plan B

We developed everything from branding to the pitch deck

30+

Screens designed

$150,000

Grant from AvaLabs

8 weeks

Project delivery

30+

Screens designed

$150,000

Grant from AvaLabs

8 weeks

Project delivery

Who We Work With

We work with SaaS teams and businesses of all sizes. Collaborate with a design agency that adapts to your needs and goals.

Homepage & Core Pages

Homepage, about, and services pages designed to explain what you do and build trust within seconds.

Landing Pages

Campaign and conversion-focused pages designed for specific offers, audiences, or channels.

CMS & Content Structure

A content model that makes adding blog posts, case studies, or resources straightforward for non-technical teams.

Responsive & Performance-Optimized Design

Layouts that hold up across devices and load fast, since both affect rankings and conversion.

SEO Foundations

Metadata, heading structure, and internal linking set up correctly from launch, not bolted on later.

Interactive & Animated Elements

Micro-interactions and motion that add polish without sacrificing usability or load time.

Outdated Site Holding You Back

Still running a 5+ year old site that doesn't reflect what you do now? We redesign around your current business, not the one you had when it launched.

Site That Doesn't Convert

Getting traffic but few leads or signups? We diagnose where visitors drop off and redesign the pages and flows that matter most.

Pre-Launch for a New Product or Company

Need a site ready before a launch date? We scope and design for a fixed deadline without cutting corners on the pages that drive signups.

Migrating Off an Old Platform

Stuck on outdated tech or a platform you've outgrown? We redesign and rebuild on a modern stack while preserving your SEO equity.

Scaling Content Without a Designer

Marketing team publishing pages faster than design can keep up? We build templates your team can use independently going forward.

Fundraising or Investor-Facing Site

Need a site that holds up under investor scrutiny? We design with the credibility signals serious buyers and backers look for.

Selected

Designed across complexity, not just interfaces

Larv - ERP & IoT Dashboard for Insect-Farming Labs

ERP designed for an industry running on spreadsheets and paper logs
Live IoT dashboards replacing manual habitat checks across the lab
Breeding and lineage records with research-grade traceability
Sales and inventory connected to real-time lab data

Insect-farming laboratories run on some of the most data-dense operations in agritech - yet no software was built for them.

You may ask us

FAQ

What's included in a brand identity design package?

Typically a logo and its variations (primary, secondary, icon/mark), a color palette, typography system, iconography or imagery direction, and a documented brand guideline that explains how to use everything consistently. We scope this based on your specific needs during discovery.

How is brand identity design different from a logo design service?

A logo is one piece of a brand identity. Logo-only services typically deliver a mark and not much else — leaving you to figure out colors, fonts, and consistent usage on your own. Brand identity design covers the full system, so your brand looks and feels consistent across your website, product, marketing, and other touchpoints.

We already have a logo — can you build a brand system around it?

Yes. If your logo works but the rest of your visual identity is inconsistent or undefined, we can build out the supporting system — color, typography, guidelines — around your existing mark, or recommend refinements if needed.

How long does a brand identity project typically take?

Most brand identity projects take a few weeks from discovery to final delivery, depending on scope — a logo and core system moves faster than a full rebrand with extensive guidelines and multi-brand considerations. We'll give you a specific timeline based on your scope during discovery.

Can you design our brand identity and website at the same time?

Yes — many of our clients do this, and it often produces a more cohesive result, since the brand system is designed with its primary digital application in mind from the start rather than being adapted to fit afterward.

Do you offer branding specifically for startups with limited budgets?

Yes. We work with early-stage companies regularly and can scope a brand identity package focused on the essentials — logo, core colors, typography, and basic guidelines — with the option to expand the system as the company grows.

What problems
we solving

At our core, we believe in delivering high-quality designs in days, not weeks. This ensures that your project stays on track and progresses smoothly, minimizing delays and maximizing efficiency.

Budget range*

Our Process

Collaborating with us is simple. From first call to first delivery, here's how it works.

OUR RESULTS