AI • 01.02.2026
React NativeReact.jsHealthcare professionals across Europe spend a huge share of their day on administration: digging through fragmented EHR records, drafting documentation, hunting for guidelines across scattered sources. Delphyr built the cure — AI agents that live inside existing clinical systems, retrieve patient information in seconds, and automate the paperwork.
But healthtech has a brutal trust threshold. A clinician will not hand patient data to a product that looks unfinished, and a hospital won't book a demo from a website that can't explain itself. Delphyr came to Mara needing the full communication and experience layer: a product interface physicians would adopt, a website that converts, materials for investors and conferences, and onboarding that wins users in the first minute.
Most healthtech tools fail not in the algorithm but at the bedside — interfaces built by engineers for engineers, demos that confuse, decks that bury the story. Delphyr's protocol-level advantages (EU-hosted data, EHR-native integration, evidence-based answers) were real, but invisible.
Our opportunity: make the invisible obvious. Show calm where competitors show complexity, and turn "yet another AI tool" into the assistant clinicians ask their IT department about.
Mara worked with Delphyr as an end-to-end creative team, delivering:
Product Design & UX Research — interviews and testing with healthcare professionals shaped a clinical interface where search, summaries, and AI answers fit existing mental models instead of breaking them.
Website Design — a marketing site built on Framer that explains a sophisticated medical AI in plain language and drives demo requests.
Onboarding Motion Videos— an animated walkthrough that gets a first-time user from curiosity to confident use in minutes, cutting the need for hand-holding sessions.
Decks & Presentations — investor-grade presentations supporting Delphyr's fundraising communications.
Moments is a new atomic unit in ChatGPT, logging all the events, conversations, and solo adventures captured
with Tomo.
We explored product direction and form factor, and designed for an experience and real efficiency that change lifes
For that we did UX research with the hardest users to please: doctors.
We grounded every decision in research with practicing healthcare professionals — the audience with the least time and the lowest tolerance for friction.
Clinical workflow studies — mapping a physician's real day to find where Delphyr saves minutes and where it must stay out of the way.
Trust signals audit — identifying what makes medical software feel safe: source citations, data-location transparency, restrained visual language.
Usability testing — iterating interface concepts with clinicians until first-use comprehension required no manual.
We explored visual directions from clinical-sterile to consumer-warm, testing each against the trust threshold of a hospital buyer. The direction we chose feels like good medicine: calm, precise, human. The same language extends through motion — the onboarding video moves at the pace of comprehension, not of a promo reel.
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Every AI response in the interface is anchored to its source — the lab result, the note, the guideline it came from. A physician never has to take the model's word for it, which turned skepticism into the product's strongest selling point.
The onboarding video had one job: prove value before attention runs out. We scripted it around a single real scenario — one patient, one question, one instant answer — instead of a feature tour. Viewers finish knowing exactly what they'd use Delphyr for tomorrow.
Delphyr — the healthcare AI platform backed by the founders of Hugging Face and DEGIRO — now operates with a unified design layer across product, web, and communications. With Mara's work, Delphyr gained:
A product clinicians trust Researched, tested, and source-transparent UX that fits inside existing EHR workflows.
A website that converts A Framer-built site translating medical AI into demo requests from hospitals, primary care, and mental health clinics.
Communication that raises the bar Pitch decks, conference presence, and social content that look like the company Delphyr is becoming, not the startup it started as.
Search, summaries, and guideline access designed around clinical questions — in the physician's own system, in seconds.
From a 90-second onboarding animation to an investor deck to an expo banner — one identity, recognizable at any size.
Delphyr has secured €2M+ in total funding (investors including the founders of Hugging Face and DEGIRO, plus earlier backing from Innovatiefonds Noord-Holland), with the platform now deployed across hospitals, primary care, and mental healthcare settings in Europe. Mara delivered the complete design layer that the company communicates through, from the product interface clinicians use daily to the pitch decks that supported its fundraising communications.
6 service lines — product design, UX research, web, motion, decks, marketing materials 1 design system — covering every touchpoint of the brand 90 seconds — from a cold first-time viewer to understanding the product, via the onboarding video
Earn trust pixel by pixel. In healthtech, no single design choice creates trust — but any single one can break it. Source citations, calm typography, honest copy: credibility is the sum of a hundred small decisions.
Design the company, not just the product. A startup's interface, website, deck, and conference booth are one argument made in different rooms. When a single design system carries all of them, every room hears the same confident story.
