Chip (UI)

A compact interactive element representing an input, filter, selection or attribute — small, often removable, usually appearing in groups.

UI Components

Chips make a set of small values visible and manageable at once. Their most valuable job is showing active filters: a row of removable chips above results is what stops users reading a narrowed list as missing data. They also serve as tokens in a multi-value input — recipients, tags, selected categories — where each item needs its own remove control.

Because chips are interactive, they need what interactive elements need: a real focus state, keyboard removal (Backspace on a token input, Enter or Space on the remove control), and touch targets that survive being small. A chip row that wraps to four lines should collapse behind “+3 more” rather than pushing the content it describes off the screen.

In practice

A job board kept filters in a sidebar with no visible summary. Users who filtered by remote and seniority, then opened and closed a listing, saw four results and left. Adding removable chips above the results — and a clear-all — lifted filtered-session length by roughly 40%.

Where teams get it wrong

  • Chips styled like buttons, so people cannot tell which are removable.
  • Remove targets too small to hit reliably on touch.
  • No keyboard path to remove a token.
  • Unbounded chip rows that push results off screen.
  • Using chips for navigation, which they do not read as.

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Defined by Mara Bureau LLP. Last reviewed . Corrections: hello@mara.ink.

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  • Chips suit values that have been chosen and now need to be visible and removable — active filters, selected tags, recipients. Checkboxes suit choosing from a list that is on screen anyway.

  • Cap the visible row and collapse the rest behind a “+N more” control, with a clear-all. A chip row that wraps to several lines pushes the content it describes out of view.

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