( Case study )

MinedFi - Liquid Mining dApp, Brand Identity & Landing Page

Web3/crypto

Domain: Web3 / Crypto mining
Services: Brand Identity; Logo Design; Landing Page Design; dApp UX/UI Design; Design System
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OVERVIEW

Product Strategy

One question behind every screen: how do you make mining feel as simple as a swap without hiding the numbers pros care about?

Brand & Identity

A droplet logo, a warm cream-and-brown palette and a set of 3D objects that move mining away from dark, aggressive crypto design.

Landing Page & dApp

A landing page that explains liquid mining in one scroll, and a dApp where staking, vaults and positions take a few clicks.

PROBLEM

Mining was built for operators, not for people.

Getting exposure to crypto mining usually means hardware, hosting contracts and electricity bills, or a mining pool designed for people who already run rigs. Once funds go in, they are locked for the length of the contract.

The design of the category doesn't help. Most mining and DeFi products look the same: black screens, neon charts, dense jargon. For a newcomer that reads as speculation, not as a product you can trust with savings.

Mined.fi landing page: "Redefining mining" hero with a 3D drop illustration

Mined.fi came to Mara with a different model: stake into mining across several coins, earn from it, and get a liquid token back so the position never feels stuck.

OPPORTUNITY

Make mining a product, not a project.

If staking into mining is as simple as a token swap, the audience grows from mining operators to anyone who already holds crypto.

The challenge was trust on both sides. Newcomers need plain language and a calm interface. Experienced users need APY, TVL, hashrate and lock periods in view before they commit. The product had to serve both on the same screens.

SOLUTION

Stake, earn, stay liquid.

Mara designed the full experience: brand identity, landing page, dApp and the design system behind them. The product is built around three ideas:

Staking in one screen. Pick a coin and a vault, enter an amount, and see exactly what you will receive before confirming.

Mined.fi "Mining made liquid" staking screen on a laptop

Liquid by default. A staked position returns a liquid token, so funds keep working while mining runs.

Multi-coin from the start. Bitcoin, Dogecoin, Litecoin, Kaspa, Alephium, Bitcoin Cash and Nervos Network share one interface, so adding a coin doesn't mean redesigning the product.

Mined.fi staking form with APY, vault TVL, amount and exchange rate

CORE FLOWS

Mobile landing page

The "Innovating mining" landing page keeps the same warm palette, key stats and a single wallet button on a phone screen.

Mined.fi mobile asset card with APY, TVL and hashrate details

Asset cards

Each mining position gets its own card with asset, APY, TVL, period, hashrate and renewable-energy share in one view.

RESEARCH

Why mining felt closed to most people.

We reviewed mining pools, liquid staking protocols and DeFi dashboards to see where newcomers drop off and what experienced users refuse to give up.

Dark UI reads as risk. Black-and-neon is the default in crypto, and for someone new it signals gambling more than finance.

Numbers build trust. Experienced users check APY, TVL, hashrate and lock period first. Hiding them to look simple loses that audience.

Jargon is the real barrier. Most of the friction came from words, not from the steps themselves.

Research moodboard with dashboard and data-monitoring references

VISUAL DIRECTION

Warm instead of dark.

We moved away from the black-and-neon crypto look to cream, sand and deep brown, with a soft mint droplet as the hero object. The result feels closer to a modern finance brand than to a trading terminal, while the interface still shows every number a miner expects.

STRATEGIC DIRECTIONS

Accessible

Plain labels, one main action per screen and a staking form that shows the result before the details.

Transparent

APY, TVL, exchange rate, transaction cost and reward fee stay visible instead of hiding in tooltips.

Green

Renewable energy is part of the story, from the landing page claims to the energy share on every position.

Project timeline across Discovery, Design and Delivery phases

BRAND IDENTITY

The droplet

One mark for two ideas: liquidity and energy. It works as a logo, an app icon and a 3D hero object.

Warm palette

Cream, sand and deep brown with a mint accent. Optimistic and human, still serious enough for money.

3D objects

A droplet, a cube and a coin rendered in the same material, used across the site, the dApp and marketing.

DESIGN DECISIONS

Designing for two audiences at once.

How much do you show a newcomer?

The staking form leads with the answer: how much you will receive. Exchange rate, maximum transaction cost and reward fee sit underneath in plain words, so nothing is hidden and nothing is overwhelming.

How do you keep experienced users?

Vault APY and total value locked sit above the form, and each position card lists hashrate, lock period and energy source. Pros get their numbers without opening a second screen.

WHERE WE LANDED

A mining platform that looks like it wants you in.

Mined.fi mining dashboard on two tablets

Brand

A droplet logo, a warm palette, a 3D object set and marketing materials that set Mined.fi apart from other mining products.

Landing page

A one-scroll explanation of liquid mining with supported coins, key stats and a clear path to the wallet.

dApp & design system

Staking and unstaking, vaults, position cards and dashboards for desktop, tablet and mobile, built on one component library.

KEEPING IT SIMPLE

One action per screen.

Every screen in the dApp has one main job: stake, unstake or check a position. Secondary details stay one level down, so the product never turns into a trading terminal.

DETAILS