( Case study )

Fenomeno — Digital Marketing Agency Branding & Website

Services · Jan 1, 2024

Domain: Digital Marketing / Agency
Services: Brand Strategy; Visual Identity; Logo Design; Web Design
Tech stack: Webflow; Figma; 3d

OVERVIEW

Brand Strategy

One idea to build on: an agency that promises phenomenal results should look phenomenal on first sight.

Visual Identity

A pixel-art wordmark, a 3D glass logomark and a navy-and-gold palette that balance digital precision with human warmth.

Web Design

A responsive website that explains the services quickly and moves visitors to a call.

PROBLEM

Every agency looks the same.

Search for a PPC or Google Ads agency and the results blur together: the same stock photos, the same blue gradients, the same promises of growth and ROI. When everyone sounds alike, clients choose on price.

Fenomeno is a digital marketing studio that runs paid search and Google Ads campaigns. Its work is about measurable performance, but its brand didn't show any of that.

Fenomeno agency website on a laptop: "Phenomenal digital marketing results" hero

Fenomeno came to Mara for a brand that proves the point before anyone reads a case study: an agency that looks as sharp as the results it promises.

OPPORTUNITY

Turn the name into the promise.

"Fenomeno" already says what the studio stands for. The opportunity was to make the brand deliver on the name: confident, a little unexpected, and clearly built by people who care about details.

The constraint was credibility. Performance marketing clients buy numbers and trust, so the brand could be bold, but never playful at the expense of looking serious.

SOLUTION

Pixel precision, human warmth.

Mara built the brand from strategy to website:

A dual logo system. A pixel-art wordmark for the digital side of the work, and a 3D glass logomark for depth and polish.

A navy and amber gold palette. Deep midnight navy for trust, amber gold for energy and results.

A website that sells the call. A clear hero, service cards and a single call to action: "Boost your brand".

Fenomeno mobile homepage on a phone resting on concrete blocks

CORE FLOWS

Fenomeno mobile services screen with the Digital Strategy card

Services, one card each

Digital strategy, market entry, growth strategy, tracking and reporting: each service gets a short, scannable card.

Fenomeno mobile call-to-action: "Ready to transform your digital presence?"

A direct call to action

"Ready to transform your digital presence?" closes every page with one next step.

RESEARCH

Looking at the category, then away from it.

We audited PPC and digital marketing agencies to map the visual clichés and find the space nobody owned.

Stock imagery everywhere. Handshakes, laptops and charts made agencies interchangeable.

Promises without proof. Every site claimed growth, few showed how they think.

Room for character. A strong, crafted identity was the clearest way to stand apart.

VISUAL DIRECTION

Digital craft you can see.

Pixel art nods to the screens where ads live. Glass and light add depth and a premium feel. Together they say "digital, but made with care", which is exactly what clients want from the team running their ad budget.

STRATEGIC DIRECTIONS

Confident

A brand that states results plainly, without hype words or stock imagery.

Precise

Pixel grids, clean type and a tight layout that reflect how carefully campaigns are run.

Human

Warm gold accents and real photography so the studio feels like people, not a dashboard.

BRAND IDENTITY

Pixel-art wordmark

A custom wordmark drawn on a pixel grid, readable at any size and instantly recognisable.

3D glass logomark

The same pixel shapes rebuilt in glass, used for hero visuals and social media.

Navy & amber gold

Midnight navy neutrals with an amber gold primary scale, balancing trust and energy.

DESIGN DECISIONS

Designing a brand for a performance business.

How bold can a marketing agency be?

Bold enough to be remembered, calm enough to be trusted with a budget. The pixel and glass elements carry the personality, while the layout and type stay clean and businesslike.

What should the website do first?

Get to the point. The hero states the promise, services follow in short cards, and every section leads back to one call to action.

WHERE WE LANDED

An agency that looks as good as its results.

Brand strategy

A clear position for Fenomeno: phenomenal results, not average ones, told without marketing clichés.

Visual identity

Pixel-art wordmark, 3D glass logomark, navy and amber gold palette, pixel icon set and brand photography direction.

Website

A responsive site with a bold hero, service pages and a contact flow built around one call to action.

KEEPING IT FOCUSED

One page, one next step.

We kept the site short on purpose. Each section answers one question a prospect has, and every path ends with the same action: talk to the team.

DETAILS

3D glass logomark

The pixel mark rebuilt in glass for hero visuals, social posts and presentations.

Pixel icon set

Custom pixel icons, like the rocket, that keep illustrations on brand.

Small pieces of the same system.

Icons, renders and UI components all come from the same pixel grid, so the brand stays consistent from a favicon to a pitch deck.

REFLECTION

What we learned

The brand is the first proof.

For an agency, the identity is a sample of the work before any case study.

Character beats claims.

A distinctive look said more about quality than another line about ROI.

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