( Case study )

ClinicSaver - Clinic Booking App, Branding & Web Design

Health/Wellness

Domain: Healthcare / HealthTech
Services: Product Strategy; Branding & Identity; Web Design; Mobile App UX/UI; Design System
Tech stack: Flutter; Node.js; Figma; Adobe Illustrator
Preview: Visit ClinicSaver

OVERVIEW

Product Strategy

Two sides, one product: patients who want quality care at a fair price, and clinics with empty slots in their calendar.

Branding & Web

A sky-blue identity and a website that make private healthcare feel open and easy instead of expensive and confusing.

Mobile App

A booking app where finding a clinic, checking the price and confirming an appointment takes a few taps.

PROBLEM

Private healthcare without a price tag.

In the UAE, booking a private clinic usually means calling around, waiting for a quote and hoping the final bill matches it. Prices for the same treatment vary from clinic to clinic, and there is rarely a way to compare before you book.

Clinics have the opposite problem. Their calendars have gaps, and an empty slot is revenue lost for good.

ClinicSaver came to Mara to connect the two: one app where patients see real prices and discounts, and clinics turn open slots into bookings.

OPPORTUNITY

Know the price before you book.

If prices and available slots are visible up front, booking a clinic stops being a phone call and becomes a choice, like booking a table or a hotel.

The hard part was tone. Healthcare needs to feel safe and professional, and discounts can easily make a medical service look cheap. The product had to feel like a deal without feeling like a coupon app.

SOLUTION

Find a clinic, see the price, book.

Mara designed the brand identity, the website and the mobile app. The app is built around three jobs:

Choose a service. Start from what you need, from dental care and aesthetics to consultations with specialists.

Compare clinics and prices. Every treatment shows a starting price in AED, ratings and the next available slot.

ClinicSaver all-treatments screen with prices and available slots

Book in a few taps. Pick a time, confirm, and the appointment lands in your calendar. Every booking also earns loyalty points.

ClinicSaver home screen with specialties and upcoming appointments

CORE FLOWS

ClinicSaver all-clinics list with ratings, next slots and prices

Browse all clinics

Search by keyword or filter by specialty. Each clinic card shows rating, address, the nearest slot and the starting price.

Read reviews

Patient reviews sit on every clinic page, so people can choose with confidence, not only on price.

RESEARCH

What makes people put off a clinic visit.

We looked at medical booking apps, clinic websites and discount platforms, and at why people delay private appointments even when they can afford them.

Unclear prices. Not knowing the final cost was the most common reason to wait.

Too many choices, too little context. Clinic lists without ratings, slots or prices push people back to phone calls.

Trust comes first. A discount only works if the clinic looks verified and professional.

ClinicSaver research moodboard: medical booking apps, palettes and references

VISUAL DIRECTION

Clinical, but not cold.

Medical apps tend to look sterile. We kept the clarity of a clinical interface but softened it with sky blue, rounded cards, real photography of clinics and doctors, and generous white space, so the app feels calm in a moment that is often stressful.

STRATEGIC DIRECTIONS

Price first

Starting prices appear on every treatment and clinic card, not after the booking form.

Fewer steps

Quick sign-up, smart suggestions and booking in a few taps, from service to confirmation.

Built for both sides

Patients get transparent deals, clinics fill empty slots, and the product works for both.

ClinicSaver user flow from onboarding to clinic and treatment search

BRAND IDENTITY

Sky blue

A palette built on #2563EB and soft blues that reads as calm, medical and trustworthy.

The check-in mark

A calendar with a checkmark: booking confirmed. Simple enough for an app icon and a sign on a clinic door.

Medical icon set

Line icons for specialties and treatments, used as a pattern across the app, the website and marketing.

DESIGN DECISIONS

Designing the booking moment.

How do you show discounts without looking cheap?

Prices appear as "starting from" on clean cards next to ratings and clinic photos. The deal is clear, but the clinic stays the hero.

Where should people start?

Onboarding asks one question: which service do you need? Specialties like dentistry, laser treatments, endocrinology and neurology lead straight to matching clinics.

WHERE WE LANDED

A booking app that makes private care feel simple.

ClinicSaver clinic page with specialties and popular treatments

Brand

A sky-blue identity, a check-in logo and a medical icon set that work across the app, the website and clinic partner materials.

Website

A site that explains ClinicSaver to patients and clinics and sends people to the app.

Mobile app

Service selection, clinic and treatment search, prices, reviews, booking and loyalty points, live in the UAE on iOS and Android.

KEEPING IT SIMPLE

Three steps to an appointment.

Choose a service, pick a clinic, confirm a time. Everything else, from profile to loyalty points, sits one tap away so the booking path never gets longer.

DETAILS

Campaign visuals

"Find the right clinic and book in seconds": ads that pair a friendly face with the app's promise.

Doctor photography

Warm portraits of medical staff that make clinics feel approachable before the first visit.

People, not stock icons.

Healthcare is personal, so the brand leans on real-looking patients and doctors instead of abstract medical graphics.

REFLECTION

What we learned

Price is a trust signal.

Showing the cost up front did more for confidence than any reassurance copy.

A marketplace needs two happy sides.

Every screen had to work for the patient booking and the clinic filling its calendar.

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