Tokenomics

The economic design of a token — how it is created, distributed, used and removed, and whether those rules hold under real incentives.

Industry & Domain

Tokenomics covers total and circulating supply, how tokens are allocated between team, investors, treasury and community, the vesting schedule releasing them, what the token is actually needed for, and any mechanism that burns or locks it. Read together, these describe who can sell, when, and whether anyone has a reason to buy that is not price speculation.

The two things that most reliably predict problems are utility and unlock schedule. A token with no function other than being traded has demand only from expected price rises. And a cliff that releases a large share of supply on one date is a known event that dominates everything the product does around it. Both are visible in the documentation before launch, which is why a token page's job is to present supply, allocation and vesting clearly rather than persuasively.

In practice

A protocol published allocation as a pie chart with no time axis. 22% of supply unlocked in a single month nine months after launch, which almost nobody had worked out. Adding a supply-over-time chart alongside the pie chart moved the conversation to the schedule before launch rather than after the unlock.

Where teams get it wrong

  • Publishing allocation without the vesting schedule, which is the part that matters.
  • A token with no function beyond trading.
  • Charts showing percentages but no timeline for when supply enters circulation.
  • Burn mechanisms presented as deflation without the issuance rate beside them.
  • Comparing fully-diluted valuation to market cap without saying which is which.

( Learn more )

Related terms

All terms

Defined by Mara Bureau LLP. Last reviewed . Corrections: hello@mara.ink.

( You may ask )

Questions about Tokenomics

Didn’t find your answer?

Ask us directly — a designer replies within one business day.

Contact us
  • The economic design of a token: supply, allocation between stakeholders, vesting and unlock schedules, what the token is used for, and any burn or lock mechanisms.

  • No utility beyond speculation, allocations weighted heavily towards insiders, and unlock cliffs that release large shares of supply at once. All three are visible in the documentation before launch.

( Contact )

What problems are we solving?

At our core, we believe in delivering high-quality designs in days, not weeks.

What do you need?

( Contact )

What problems are we solving?

At our core, we believe in delivering high-quality designs in days, not weeks.

What do you need?